Artist Statement

SuperJEFFUMarket

Remember: "You are what you eat"

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Supermarket: Pedestal of consumer culture. Imagine 12 running feet of glorious supermarket shelving flanked by free-standing displays of commercially printed cardboard boxes (containing nothing but pure, good air.) The shelves are filled with an assortment of savory canned and packaged goods. Copies of a circular with valuable coupons highlight the special parts of me on offer for you this week.

I stock the shelves of a mock-supermarket by repackaging myself into consumer goods. These cans and boxes act as media, broadcasting language, photography, and corporate icons with more vigor than their vinegar contents. In the consumer age we devour media. I want to invert this process: I want to excrete media. Rather than be re-constituted by these products that I ingest and invest in, I want to put a little bit of me in every can. In my supermarket, you are what I eat.

Buy my Products!

Eat me!